For makers, product managers and marketers, we offer training and tools.
Courses are available online or as a day away from your desk. Attendees learn how to protect, package and promote creative products and services to launch successfully.
Topics covered include:
- Legal basics of asset ownership and management.
- Creative and legal aspects of marketing, brand positioning and development.
- Asset commercialisation and business models.
For enterprises, we offer product launch support in five essential marketing areas to:
- Identify and understand relevant users and audiences.
- Formulate brand strategies based on clear market orientation and positioning.
- Focus on the high impact activities to gain market adoption and audience growth.
- Build robust communication plans that engage users positively.
- Execute marketing activities aligned to growing market share with the target audience.
We help asset owners evaluate and secure commercial agreements
We advocate for creators to get savvy about their intellectual property and when it makes business sense, to work with specialist attorneys to protect and exploit their valuable assets.
We are now actively making connections with reputable attorneys with domain expertise who can advise on matters such as licensing and franchising.