have you covered these 10 things in your marketing plan?

 #MarketingActionFramework tips for #Entrepreneurs

1. Numbers don’t buy products, PEOPLE buy products. Set marketing campaign goals based on the total experience of your target customer.
2. Know thyself. To help customers understand your offer, you need to be clear about where your product belongs in the market in relation to everything else.
3. Strong marketing campaigns demonstrate a good understanding of the two things that influence customer choice. (I) Time-based incentives (II) Money-based incentives.
4. Is there space in your customer’s day-to -day life to think about your product? For campaign success, figure out when and in what circumstances messages about your product work best.
5. Changing people’s behaviour in a substantial way is difficult. Instead, use your marketing message to show customers how your product fits in as a replacement or add-on.
6. Get a signal above all the noise. Don’t be tempted to tell people every detail about your product. Test a message or two at a time.
7. If you’re not saying something specific, you’re saying nothing. Design your campaign message around something urgent, important or memorable.
8. Should you shout, sing or whisper to win customers? Match your marketing communication to the right relationship and context.
9. Zero budget? No problem. Use and adapt the tools you already have. Marketing is a game for learners and doers.
10. Chase impact, not volume. Limit your marketing campaign plan to three things so that you have enough time to implement, learn and assess the results.

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